Licensing vs. Franchising
Licensingnoun
A giving of license to do something; sanction.
Franchisingnoun
The establishment, granting, or use of a franchise.
Franchising
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.
Franchising Illustrations
