Motivationnoun
Willingness of action especially in behavior.
Motivationnoun
The action of motivating.
Motivationnoun
Something which motivates.
Motivationnoun
An incentive or reason for doing something.
Motivationnoun
(advertising) A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
Motivationnoun
The act or process of motivating.
Motivationnoun
The mental process that arouses an organism to action; as, a large part of a teacher's job is to give students the motivation to learn on their own.
Motivationnoun
The goal or mental image of a goal that creates a motivation{2}; as, the image of a peaceful world is a powerful motivation for only a rare few individuals.
Motivationnoun
the psychological feature that arouses an organism to action toward a desired goal; the reason for the action; that which gives purpose and direction to behavior;
Motivationnoun
the condition of being motivated;
Motivationnoun
the act of motivating; providing incentive
Motivation
Motivation is what explains why people or animals initiate, continue or terminate a certain behavior at a particular time. Motivational states are commonly understood as forces acting within the agent that create a disposition to engage in goal-directed behavior.
Moralenoun
The capacity of people to maintain belief in an institution or a goal, or even in oneself and others.
Moralenoun
The moral condition, or the condition in other respects, so far as it is affected by, or dependent upon, moral considerations, such as zeal, spirit, hope, and confidence; mental state, as of a body of men, an army, and the like.
Moralenoun
a state of individual psychological well-being based upon a sense of confidence and usefulness and purpose
Moralenoun
the spirit of a group that makes the members want the group to succeed
Morale
Morale, also known as esprit de corps (French pronunciation: [ɛspʀi də kɔʀ]), is the capacity of a group's members to maintain belief in an institution or goal, particularly in the face of opposition or hardship. Morale is often referenced by authority figures as a generic value judgment of the willpower, obedience, and self-discipline of a group tasked with performing duties assigned by a superior.