Personalisation vs. Personalization

Personalisationnoun

(British spelling) personalization

Personalizationnoun

The act of personalizing something, or adapting it for somebody's needs or tastes.

Personalizationnoun

(computing) The configuration of a software product to suit the needs or tastes of one specific user.

Personalizationnoun

(dated) The act of personifying; personification.

Personalization

Personalization (broadly known as customization) consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising.