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customers' preference vs customers' preferences

customers' preference vs customers' preferences which is much better to use in a sentence. Which is more popular in English form?

Looking on the internet deeply has found these results:

customers' preference is the most popular phrase on the web.

customers' preferences

118,800 results on the web

customers' preference

137,900 results on the web

More popular!

Some examples and use cases from the internet:

Some examples and use cases from the internet:

  • Aug 10, 2011 ... In other words, they know their customers' preferences. While knowing a customer's preferences may help sales, you must also look at this as a ...
  • Achieve greater customer intimacy by understanding your customers' preferences and buying patterns. Achieving customer intimacy is critical to creating a ...
  • constant changes in customers' preferences in an increasingly competitive ... Customers' preferences change on a constant basis, and organizations adjust in  ...
  • PwC. 3. How can I understand and address my customers' preferences? CUSTOMER ANALYTICS CLIENT CASE: WATER TECHNOLOGY COMPANY. A water ...
  • 116] | July
  • Service Quality and Customers Preference of Cellular Mobile Service Providers. Rajkumar Paulrajan and Harish Rajkumar1. Abstract. A research study was ...
  • Australian Journal of Business and Management Research. Vol.1 No.4 [108
  • Jan 27, 2011 ... A Study on Customers Preference and Satisfaction of Four Basic Banking Services in Coimbatore and Erode ...
  • 2011. 108. CUSTOMERS' PREFERENCE FOR E – BANKING ...
  • Service Quality and Customers Preference of Cellular Mobile Service Providers. Rajkumar Paulrajan, Harish Rajkumar. Abstract. A research study was ...

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