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its sudden impact vs it's sudden impact

its sudden impact vs it's sudden impact which is much better to use in a sentence. Which is more popular in English form?

Looking on the internet deeply has found these results:

its sudden impact is the most popular phrase on the web.

it's sudden impact

1592 results on the web

its sudden impact

12,240 results on the web

More popular!

Some examples and use cases from the internet:

Some examples and use cases from the internet:

  • Impact diamonds, or shatter diamonds, occur when some type of explosion or sudden impact occurs with your surface, compressing carbon material to create these impact diamonds.
  • You can't prepare for a sudden impact.
  • Conversely it is not easy to establish whether the sudden impact of significant reduction in taxation is likely to have an unwelcome effect on consumption in other than the short term; the indications are that significant reductions should be phased in over time.
  • 6.5 Conversely it is not easy to establish whether the sudden impact of significant reduction in taxation is likely to have an unwelcome effect on consumption in other than the short term; the indications are that significant reductions should be phased in over time.
  • All of a sudden, a big impact happened again and all the ceiling tiles were falling down, the light fixtures were falling...
  • priced imports from China should the measures be allowed to lapse, would have a sudden and dramatic impact on the situation of the Union industry.
  • In this circumstance, it is thus considered that the return of extremely low
  • Victims of a sudden impact are some of the hardest to treat.
  • Conversely it is not easy to establish whether the sudden impact of significant reduction in taxation is likely to have an unwelcome effect on consumption in other than the short term; the indications are that significant reductions should be phased in over time.
  • 6.5 Conversely it is not easy to establish whether the sudden impact of significant reduction in taxation is likely to have an unwelcome effect on consumption in other than the short term; the indications are that significant reductions should be phased in over time.
  • priced imports from China should the measures be allowed to lapse, would have a sudden and dramatic impact on the situation of the Union industry.
  • Impact diamonds, or shatter diamonds, occur when some type of explosion or sudden impact occurs with your surface, compressing carbon material to create these impact diamonds.
  • In this circumstance, it is thus considered that the return of extremely low
  • All of a sudden, a big impact happened again and all the ceiling tiles were falling down, the light fixtures were falling...
  • Victims of a sudden impact are some of the hardest to treat.
  • You can't prepare for a sudden impact.

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