Some examples and use cases from the internet:

Some examples and use cases from the internet:

• cost item; if the cost is fixed, people reach for the higher
• Will it last longer than the lower
• The real question really shouldn't be on how you can save 40% on getting first class air fare, or whether you should get the lower cost item of what you're ...
• Jul 31, 2015 ... ... in various locations around the store and later purchase the marked box as if they were purchasing the lower cost item shown on the box.
• benefit item.
• cost item? Why does it cost more? Compare unit pricing. Unit pricing helps you compare prices. A unit price is the price per ...
• ... the good with the relatively lower prices…if the benefit is fixed, people reach for the lower

• Aug 18, 2015 ... The 'costly' item will be shipped to it's original location. For a new customers, a confirmation call is generally made for such cases. The result ...
• Dec 15, 2011 ... ... just the expensive item alone as more generous than the combination of the costly item and the cheaper item, according to the researchers, ...
• Jul 29, 2015 ... The costly item in hand I shouted, “Have you EVER in TEN years of marriage seen me buy TEN DOLLAR DISPOSABLE RAZORS?! NO, you ...
• Technique 3: Contrast principle: sell the costly item first; or present the undesirable option first. 1. Reciprocity. I.e.: We want to repay, in kind, what another person ...